Get your brand mentioned in ChatGPT and Gemini responses in 7 minutes
Create an optimized brand content profile and check whether it appears in generative engine outputs - without paid tools
- 1.Open ChatGPT and paste the prompt below. Replace [BRAND NAME] with your brand name, [PRODUCT/SERVICE] with what you sell, and [KEY DIFFERENTIATOR] with your main differentiator. Copy the response into a separate document - this is the foundation of your GEO content.
You need a free ChatGPT account. If the service is unavailable in your region, use a VPN or try Gemini (step 2).
ChatGPT ↗About this toolPromptYou are a Generative Engine Optimization (GEO) expert. Create a factual, neutral brand profile for the following brand that AI search engines (ChatGPT, Gemini, Perplexity) would cite. Brand: [BRAND NAME]. Product/Service: [PRODUCT/SERVICE]. Key differentiator: [KEY DIFFERENTIATOR]. Output: 1) A 2-sentence brand summary in encyclopedic tone. 2) A list of 5 factual claims about the brand that are verifiable. 3) A list of 3 entities (people, companies, concepts) strongly associated with this brand. 4) A 50-word 'About' paragraph optimized for AI retrieval. Use only objective language, no marketing claims.
What this prompt doesThis English-language prompt creates a structured brand profile optimized for AI engine citation. Replace [BRAND NAME] with your brand name, [PRODUCT/SERVICE] with your product, and [KEY DIFFERENTIATOR] with your key differentiator. The result is neutral, encyclopedic text. - 2.Open Gemini and paste the same prompt with your substituted values. Compare the Gemini response with the ChatGPT response. If Gemini mentions facts that ChatGPT did not, add them to your document. This gives you two perspectives on how engines «see» your brand.
A free Google Gemini account. If the service is unavailable in your region, use a VPN.
Google Gemini ↗About this tool - 3.Create or update the 'About' page on your website, using the 50-word paragraph from step 1 as the main text. Add a section with facts from the list of verifiable claims. Use a structure with H2 and H3 subheadings - generative engines extract structured content better.
If you don't have a website, create a page on any free builder - for example, Google Sites or Notion with a public link.
Google Sites ↗ - 4.Create a brand profile on Wikipedia or update an existing one if present. If Wikipedia is not a good fit, create a page on Fandom Wiki or a GitHub README for technical brands. Generative engines actively cite Wikipedia and similar high-authority sources.
Wikipedia requires proof of brand notability (independent sources). Do not attempt to create an article without independent mentions - this would violate the rules.
Wikipedia ↗ - 5.Check your brand's current presence in AI outputs. Paste the prompt below into ChatGPT and Gemini one at a time. Replace [BRAND NAME] with your brand name. Write down what the engines respond - this is your baseline for tracking.
Repeat this check every 2 - 4 weeks after publishing the updated content. AI engines re-index web content with a delay.
ChatGPT ↗About this toolPromptWhat do you know about [BRAND NAME]? List the key facts you have about this brand, including what they do, their main products or services, and any notable characteristics. Also state your confidence level and what sources you would cite.
What this prompt doesThis English-language prompt checks what ChatGPT already knows about your brand. Replace [BRAND NAME] with your brand name. Write down the response - this is the starting point for tracking your GEO progress. - 6.Publish 2 - 3 expert articles on third-party platforms (Medium, LinkedIn Articles, Habr, Dev.to) with links to your updated 'About' page. Use a factual, neutral tone - not marketing. Mention the associated entities from step 1 in the articles. Generative engines train on diverse web sources, so multi-platform presence is critical for GEO.
Do not publish the same text on different platforms - create unique articles with different angles. Duplicated content is indexed worse.
Medium ↗
- freeChatGPT (free tier)The free plan gives access to GPT-4o with message limits - sufficient to complete this recipe.
- freeGoogle Gemini (free tier)The free Gemini plan lets you run prompts without daily request limits.
- freeGoogle SitesA completely free website builder, no card required.
Why today
AI services change fast - interfaces and free limits may differ from what's described.