Build a shortlist of 10 bloggers for your product and assess their risks in 7 minutes
Find relevant creators, check for fake followers and ER, evaluate brand-creator fit via the Spiry AI platform
- 1.Open spiry.com and click the demo sign-up or registration button. The platform is currently in the client onboarding stage - fill out a short form: product, niche, platforms (YouTube, Instagram, TikTok, Twitch, Kick).
If the service is unavailable in your region, use a VPN to access the site. The platform works with US and European markets but accepts requests globally.
Spiry ↗ - 2.In your dashboard, create a new campaign. In the product and target audience description field, paste the prepared prompt - this is the foundation the AI uses to find creators and calculate fit-score.
The more precisely you describe your product and audience, the more relevant the suggestions will be.
Spiry ↗PromptProduct: [product name]. Category: [category, e.g.: fintech / beauty / SaaS]. Target audience: [age, interests, geography]. Budget per creator: [$X]. Platforms: [YouTube, Instagram, TikTok]. Campaign goal: [reach / installs / sales]. Key message: [main brand message]. Desired content format: [integration / review / Shorts / Reels]. Brand tone: [casual / expert / humorous]. Restrictions: [what not to mention].
What this prompt doesThis text is in English - it is a campaign description template for Spiry. Replace everything in square brackets with your data: product, category, audience description, budget, platforms, goal, format, and brand tone. The more precise you are, the more relevant the candidates will be. - 3.Go to the Discover section. Set filters by platforms, niche, and audience size. Use the lookalikes feature - specify 2-3 bloggers you or your competitors already like, and Spiry will find similar ones.
Lookalikes works better than manual category search: the algorithm analyzes content style, not just topic.
Spiry ↗ - 4.For each candidate in the results, open their profile and check the Qualify section. Pay attention to three key metrics: fake-follower risk (risk of inflated subscriber counts), sponsored content vs organic (how ad posts perform relative to regular ones), and view volatility (average views, spikes, and drops).
A high fake-follower risk or a sharp drop in views on sponsored posts is a reason to skip a creator, even if they have a large audience.
Spiry ↗ - 5.Check the brand-creator fit score for the selected candidates. The AI evaluates the match based on product, audience, platform, budget, and content angle. Sort by descending fit-score and add the top 10 to your shortlist.
A fit-score below 60 usually means a weak match - consider candidates with a score of 70+.
Spiry ↗ - 6.For the top 3 from your shortlist, generate a brief. Spiry creates a recommended angle, format, ask, and CTA tailored to a specific creator based on their style and audience. Save the briefs and go to the Agreement section to finalize terms.
Some processes (search, contracts, payments) may currently be handled manually by Spiry specialists - this is normal for the pilot stage. The platform takes 15% of the influencer budget.
Spiry ↗
- subscriptionSpiry - platformThe platform operates on a 15% commission model based on the influencer budget; exact pricing for standalone platform access is not published - check spiry.com after registration.
Why today
AI services change fast - interfaces and free limits may differ from what's described.