Luma AI

Freemium🎬 video gen

AI agents for video generation, image creation, and end-to-end creative workflows

lumalabs.ai →

🎬Categoryvideo gen

🔓PricingFreemium

About

Luma AI is a creative AI platform powered by its own frontier video and image generation models, Ray and Uni. It offers AI agents that research, generate, and refine content across video, image, audio, and text, handling full end-to-end creative workflows. Designed for agencies, brands, and fast-moving creative teams, Luma enables rapid iteration — from concept to finished assets — while maintaining brand consistency. It also runs an open physical AI research lab focused on generalization in physical AI.